BIG FM extends its legacy to digital, the brand announces the launch of BIG LIVE
New Delhi: One of India’s top radio stations, BIG FM, has carried on its tradition online with the introduction of BIG Live (www.biglive.com), a digital platform that provides carefully chosen and culturally appropriate material.
A company statement claims that BIG Live is positioned as a premium destination for a variety of category-specific content. By combining the power of storytelling, an intuitive user interface, and targeted advertising, BIG Live is setting a new standard for the nation’s content-led digital platforms.
BIG Live provides content across a variety of verticals, including real estate, automotive, health & wellness, entertainment, travel, cuisine, fashion, finance, technology, and jewelry, all of which are in line with the brand’s primary goal of enhancing everyday life. With the slogan “Fuel Your Life,” it acts as a catalyst for change by providing users with enlightening information that enhances, educates, and adds real value to their everyday life.
“BIG Live is a natural extension of BIG FM’s content leadership and deep audience understanding,” stated Abe Thomas, CEO of BIG FM, in a statement during the debut. With this platform, we’re going beyond audio to provide engaging, varied, and excellent digital content.
The audience of today wants fuel for their goals, not simply facts. That’s what BIG Live is meant to do. With the support of our established sales prowess and market credibility, it provides marketers with a potent new avenue to reach targeted consumers with contextual, high-impact campaigns.
“We are excited to introduce BIG Live, a vibrant digital platform designed for users who aspire to stay smart, sharp, and ahead of the curve,” said Sunil Kumaran, COO, BIG FM. With this platform, we are showcasing a content ecosystem that combines digital and radio to produce an influential and motivating media brand. It links people to valuable material and acts as a central location where information is infused with a dynamic tone to inspire meaningful action.
BIG Live wants to be thought-provoking, ambitious, astute, and focused on taking action. The radio network hopes to improve connections and strengthen communities with this platform, which will facilitate meaningful engagement and communication between service providers and users. It improves overall brand equity and lays the groundwork for more in-depth, integrated content experiences by fortifying the brand’s online presence and opening up new avenues for audience interaction and cross-promotion. The Sapphire Media Group, which operates on TV, OOH, and digital platforms, includes BIG FM.